Make every dollar smarter than the last.
PUSH is an independent, platform-operated media agency for growth minded brands who are braver than they think. PUSH pairs senior talent, experience and human judgement with decision intelligence, so faster, better insights lead to ZeroWaste™.
Make every dollar smarter than the last.
PUSH is an independent, platform-operated media agency for growth minded brands who are braver than they think. PUSH pairs senior talent, experience and human judgement with decision intelligence, so faster, better insights lead to ZeroWaste™.
What We Do
How We Do It
An Advantage That Compounds Over Time
While other agencies rent intelligence, PUSH designed STRATIS, the decision intelligence that sits above all of your data from the ground up, not on top of an LLM. STRATIS is always on and always learning, holding every decision your brand has made and the reason behind it in its memory, so answers arrive while they still matter, and the advantage compounds the more you use it.
Compounding Memory
Compounding Memory
Every decision and outcome held, so the next one starts smarter
Compounding Memory
Every decision and outcome held, so the next one starts smarter
Deep Judgement
Deep Judgement
Our people turn what STRATIS knows into what your brand does
Deep Judgement
Our people turn what STRATIS knows into what your brand does
Live Adjustment
Live Adjustment
Your team sees where spend should shift while there is still time to act
Live Adjustment
Your team sees where spend should shift while there is still time to act
Modular Creativity
Modular Creativity
Brave ideas and creative built to scale
Modular Creativity
Brave ideas and creative built to scale
Our Work
The brands that pushed and how they won
© 2016 - 2026
$M
Media managed
+
Brands pushed
PUSH delivered clear strategy, fast execution, and the agility to adapt as markets shifted, on a national basis and with local, tailored precision.
… a partner capable of developing strategic, creative campaigns that connect with audiences in varied markets.
The team shows up with the same commitment and clarity as our internal staff. Their experience has elevated every part of our business. They are a value lever that we intend to keep.
What sets PUSH apart is their reliability, dedication, and tireless commitment to our success. They've been instrumental in elevating both Falken Tires and most recently Dunlop Tires.
PUSH delivered clear strategy, fast execution, and the agility to adapt as markets shifted, on a national basis and with local, tailored precision.
$M
Media managed
+
Brands pushed
PUSH delivered clear strategy, fast execution, and the agility to adapt as markets shifted, on a national basis and with local, tailored precision.
… a partner capable of developing strategic, creative campaigns that connect with audiences in varied markets.
The team shows up with the same commitment and clarity as our internal staff. Their experience has elevated every part of our business. They are a value lever that we intend to keep.
What sets PUSH apart is their reliability, dedication, and tireless commitment to our success. They've been instrumental in elevating both Falken Tires and most recently Dunlop Tires.
PUSH delivered clear strategy, fast execution, and the agility to adapt as markets shifted, on a national basis and with local, tailored precision.
$M
Media managed
+
Brands pushed
PUSH delivered clear strategy, fast execution, and the agility to adapt as markets shifted, on a national basis and with local, tailored precision.
… a partner capable of developing strategic, creative campaigns that connect with audiences in varied markets.
The team shows up with the same commitment and clarity as our internal staff. Their experience has elevated every part of our business. They are a value lever that we intend to keep.
What sets PUSH apart is their reliability, dedication, and tireless commitment to our success. They've been instrumental in elevating both Falken Tires and most recently Dunlop Tires.
PUSH delivered clear strategy, fast execution, and the agility to adapt as markets shifted, on a national basis and with local, tailored precision.
Capabilities
Three disciplines powered by STRATIS’ decision intelligence
Three connected disciplines that push hard and waste nothing.
Powered by STRATIS
[01]
Strategy — Where the push begins and ends
Deep Judgment Meets Decision Intelligence
Big ideas are only better when the thinking behind them is sharper than the idea. We frame the right questions, then our decision intelligence puts more answers on the table than any planning cycle could produce, and then we bring the deep judgment that makes continuous decisions add up
[01]
Strategy — Where the push begins and ends
Deep Judgment Meets Decision Intelligence
Big ideas are only better when the thinking behind them is sharper than the idea. We frame the right questions, then our decision intelligence puts more answers on the table than any planning cycle could produce, and then we bring the deep judgment that makes continuous decisions add up
[02]
Media — ZeroWaste™
Continuous Decisions Meet Compounding Memory
Media is not a plan you approve once. It is thousands of decisions made continuously, each one sharper than the last because STRATIS remembered the previous one and understands the full context. PUSH makes those calls with your brand's whole history behind it.
[02]
Media — ZeroWaste™
Continuous Decisions Meet Compounding Memory
Media is not a plan you approve once. It is thousands of decisions made continuously, each one sharper than the last because STRATIS remembered the previous one and understands the full context. PUSH makes those calls with your brand's whole history behind it.
[03]
Creative — Work Worth Remembering
Human Craft Meets Infinite Formats
A brave idea is only worth as much as its reach. We build the work and the modular system behind it, so one idea shows up everywhere your audience does, holds its edge in every format, and sharpens as we learn what lands.
[03]
Creative — Work Worth Remembering
Human Craft Meets Infinite Formats
A brave idea is only worth as much as its reach. We build the work and the modular system behind it, so one idea shows up everywhere your audience does, holds its edge in every format, and sharpens as we learn what lands.
[04]
STRATIS Intelligence — Agentic, Behind Every Decision
The Decision Intelligence Layer that Thinks Above Everything
STRATIS is the intelligence behind every decision PUSH makes. It reasons across performance, market, brand, and history as one connected picture, turning signals no single person could hold at once into decisions you can act on and defend.
[04]
STRATIS Intelligence — Agentic, Behind Every Decision
The Decision Intelligence Layer that Thinks Above Everything
STRATIS is the intelligence behind every decision PUSH makes. It reasons across performance, market, brand, and history as one connected picture, turning signals no single person could hold at once into decisions you can act on and defend.
Leadership
People who push for you.
Brave operators with deep judgment who bring the confidence to push hard and waste nothing.
Kyle founded PUSH in 2012 and has guided it independently ever since, from a single-vertical shop to a national agency. Fourteen years on, that work has taken him to STRATIS, the decision intelligence platform he co-founded with two University of Toronto AI professors to sharpen how brands make marketing decisions.
Kyle Verge
Founder & CEO
Kyle founded PUSH in 2012 and has guided it independently ever since, from a single-vertical shop to a national agency. Fourteen years on, that work has taken him to STRATIS, the decision intelligence platform he co-founded with two University of Toronto AI professors to sharpen how brands make marketing decisions.
Kyle Verge
Founder & CEO
Julie brings over 25 years of executive leadership across Farmers Insurance, Giant Spoon, Initiative Media, Horizon Media, and GroupM, uniting performance and brand media along the way. At PUSH, she leads the North American business, driving its growth into an AI-native, human-powered organization that reimagines the standard for agencies everywhere.
Julie Berger
President North America
Julie brings over 25 years of executive leadership across Farmers Insurance, Giant Spoon, Initiative Media, Horizon Media, and GroupM, uniting performance and brand media along the way. At PUSH, she leads the North American business, driving its growth into an AI-native, human-powered organization that reimagines the standard for agencies everywhere.
Julie Berger
President North America
Julie Allen believes that strong numbers stand behind every strong agency. A CPA, CGA with 25 years in finance, Julie has guided due diligence on both sides of the table, buy and sell, and now brings that discipline to PUSH as CFO, backing the ideas that drive the business forward.
Julie Allen
Chief Financial Officer
Julie Allen believes that strong numbers stand behind every strong agency. A CPA, CGA with 25 years in finance, Julie has guided due diligence on both sides of the table, buy and sell, and now brings that discipline to PUSH as CFO, backing the ideas that drive the business forward.
Julie Allen
Chief Financial Officer
With 22 years in go-to-market strategy, branding, and performance marketing, Jason pairs deep judgment with AI-driven insight to sharpen the strategic initiatives behind PUSH's client outcomes. He's led brand and digital strategy for clients like General Mills, Chick-fil-A, Aaron's, RealTree, and Hoonigan, shaping how PUSH deploys AI to aid critical decision-making.
Jason Prance
Chief Strategy & Innovation Officer
With 22 years in go-to-market strategy, branding, and performance marketing, Jason pairs deep judgment with AI-driven insight to sharpen the strategic initiatives behind PUSH's client outcomes. He's led brand and digital strategy for clients like General Mills, Chick-fil-A, Aaron's, RealTree, and Hoonigan, shaping how PUSH deploys AI to aid critical decision-making.
Jason Prance
Chief Strategy & Innovation Officer
As PUSH's Managing Director of Client Partnerships, NA, Kirsten partners with brands to build marketing solutions that capture audiences and drive measurable growth. Over 15+ years, she's led market-leading and challenger accounts across financial services, QSR, retail and tech, blending strategic and executional focus to help clients reach their goals.
Kirsten Moore
Managing Director, Client Partnerships North America
As PUSH's Managing Director of Client Partnerships, NA, Kirsten partners with brands to build marketing solutions that capture audiences and drive measurable growth. Over 15+ years, she's led market-leading and challenger accounts across financial services, QSR, retail and tech, blending strategic and executional focus to help clients reach their goals.
Kirsten Moore
Managing Director of Client Partnerships, North America
As PUSH's Managing Director of Client Partnerships, NA, Kirsten partners with brands to build marketing solutions that capture audiences and drive measurable growth. Over 15+ years, she's led market-leading and challenger accounts across financial services, QSR, retail and tech, blending strategic and executional focus to help clients reach their goals.
Kirsten Moore
Managing Director of Client Partnerships, North America
Darren has spent over 25 years pioneering performance-driven marketing, evolving with the industry from traditional media into data-driven digital strategy. He's built measurable results for some of Canada's most recognized brands, from CIBC to Rogers to Choice Hotels. At PUSH, he champions media strategy and creativity together for real impact.
Darren Hardeman
Managing Director, Media CA
Darren has spent over 25 years pioneering performance-driven marketing, evolving with the industry from traditional media into data-driven digital strategy. He's built measurable results for some of Canada's most recognized brands, from CIBC to Rogers to Choice Hotels. At PUSH, he champions media strategy and creativity together for real impact.
Darren Hardeman
Managing Director, Media CA
Aanchal believes the best workplaces are intentional about both people and performance. She's built award-winning workplace cultures across Canada, the U.S., and APAC, aligning HR strategy with business goals. Her approach combines human insight with data, technology, and AI to create practical, forward-thinking workplaces where both people and business can thrive.
Aanchal Raghav
Manager, People & Culture
Aanchal believes the best workplaces are intentional about both people and performance. She's built award-winning workplace cultures across Canada, the U.S., and APAC, aligning HR strategy with business goals. Her approach combines human insight with data, technology, and AI to create practical, forward-thinking workplaces where both people and business can thrive.
Aanchal Raghav
Manager, People & Culture
Braden built his career scaling digital agencies from the ground up, from Interactive Film Producer to COO of PUSH Media, delivering for McDonald's, the NFL, and Hasbro in over 60 markets along the way. Today he optimizes PUSH's day-to-day operations, building teams and systems that turn strategy into scaled execution.
Braden Bailey
Chief Operations Officer
Braden built his career scaling digital agencies from the ground up, from Interactive Film Producer to COO of PUSH Media, delivering for McDonald's, the NFL, and Hasbro in over 60 markets along the way. Today he optimizes PUSH's day-to-day operations, building teams and systems that turn strategy into scaled execution.
Braden Bailey
Chief Operations Officer
Get Connected
Be the Brand they Can't Ignore
The smartest thing you can do is see before you believe. Let’s start with a conversation and to show what STRATIS and the people behind it can do for you.
01
Book a call or send a message
02
Share your vision and requirements.
03
We’ll evaluate within 48 hours whether your project is the right fit
Get Connected
Be the Brand they Can't Ignore
The smartest thing you can do is see before you believe. Let’s start with a conversation and to show what STRATIS and the people behind it can do for you.
News
Strategies & Insights
From PUSH
News
Strategies & Insights
From PUSH
News